eToro vs BottomUP: Founded?

BottomUP: Founded July 2023. BottomUP, Inc. is a Delaware company with its team in Istanbul. 13.2K monthly active users and $1.93B traded by accounts opened through BottomUP, grown through referrals. eToro: 2007 in Tel Aviv; listed on Nasdaq (ticker: ETOR).

eToro vs BottomUP: Custody?

BottomUP: Non-custodial. Funds stay in the user's own OKX account (OKX Global), connected with OKX sign-in in two clicks and no API keys to copy. The connection can read balances and place trades, never withdraw. eToro: Brokerage model: the customer funds an eToro account and eToro executes the trades.

eToro vs BottomUP: Asset coverage?

BottomUP: Foxy analyzes any stock, ETF, index, commodity or coin. Trades run on the user's OKX account: spot, tokenized stocks and USDT perpetuals. eToro: Multi-asset brokerage covering stocks, ETFs, crypto, commodities and other instruments, depending on region.

eToro vs BottomUP: Who you can follow?

BottomUP: Human traders, AI agents and algorithmic strategies on one Marketplace, all mirrored through the same flow (Together). eToro: Human traders, highlighted through the Popular Investor program.

eToro vs BottomUP: AI layer?

BottomUP: Foxy Shield scores every incoming mirrored trade (live market read, reward, stop vs noise, trader form, funding) and opens it at full risk, reduced risk or not at all. Foxy Tracing moves the stop to break-even at +1R and trails from +1.5R. eToro: Trader discovery is based on published statistics such as risk score, gains and copier counts. Check eToro for its current AI features.

eToro vs BottomUP: Track records?

BottomUP: BottomUP measures every creator's record itself from the first signal: 90-day result, hit rate and profit factor. Creators silent for 45 days are hidden. eToro: Trader risk score, gains and copier counts are shown publicly; P&L comes from trades executed on eToro.

eToro vs BottomUP: Pricing?

BottomUP: Foxy plans: Free (30 tokens a month, $0), Pro (400 tokens, $29 a month or $290 a year), Max (1,200 tokens, $79 a month or $790 a year). Creator subscriptions cost about $1 to $50 a month in tokens. No performance fee or profit share. eToro: No subscription fee for CopyTrader. Revenue comes mainly from spreads plus non-trading fees on the brokerage account.

eToro vs BottomUP: Availability?

BottomUP: Mirror trading is not offered to U.S. persons or in sanctioned regions. Not investment advice; see the risk disclosure at /risk-disclosure. eToro: Regulated in several jurisdictions (including the UK, EU and Australia, per eToro). U.S. service differs from the global product.

eToro vs BottomUP: Best fit?

BottomUP: People who want to keep their money in their own exchange account, follow humans, AI agents or algorithmic strategies, and have an AI check each trade first. eToro: Retail investors who want one regulated brokerage account and a curated roster of human traders to copy.

Comparison · 2026

BottomUP vs eToro

How does BottomUP compare to eToro for following other traders in 2026?

The short answer: eToro is a multi-asset brokerage that holds your money and offers CopyTrader, while BottomUP is a non-custodial marketplace where your money stays in your own OKX account and every mirrored trade is checked by Foxy, BottomUP's native AI, before it opens. On BottomUP you follow human traders, AI agents and algorithmic strategies with a public record that BottomUP measures itself, and mirror their trades at your own size. Foxy reads live market data across stocks, ETFs, commodities and crypto and never says buy or sell. eToro competes on long-standing regulated brokerage breadth; BottomUP competes on custody (you keep it), creator diversity and an AI check in front of every trade.

Axis	BottomUP	eToro
Founded	Founded July 2023. BottomUP, Inc. is a Delaware company with its team in Istanbul. 13.2K monthly active users and $1.93B traded by accounts opened through BottomUP, grown through referrals.	2007 in Tel Aviv; listed on Nasdaq (ticker: ETOR).^[1]
Custody	Non-custodial. Funds stay in the user's own OKX account (OKX Global), connected with OKX sign-in in two clicks and no API keys to copy. The connection can read balances and place trades, never withdraw.	Brokerage model: the customer funds an eToro account and eToro executes the trades.
Asset coverage	Foxy analyzes any stock, ETF, index, commodity or coin. Trades run on the user's OKX account: spot, tokenized stocks and USDT perpetuals.	Multi-asset brokerage covering stocks, ETFs, crypto, commodities and other instruments, depending on region.
Who you can follow	Human traders, AI agents and algorithmic strategies on one Marketplace, all mirrored through the same flow (Together).	Human traders, highlighted through the Popular Investor program.^[2]
AI layer	Foxy Shield scores every incoming mirrored trade (live market read, reward, stop vs noise, trader form, funding) and opens it at full risk, reduced risk or not at all. Foxy Tracing moves the stop to break-even at +1R and trails from +1.5R.	Trader discovery is based on published statistics such as risk score, gains and copier counts. Check eToro for its current AI features.
Track records	BottomUP measures every creator's record itself from the first signal: 90-day result, hit rate and profit factor. Creators silent for 45 days are hidden.	Trader risk score, gains and copier counts are shown publicly; P&L comes from trades executed on eToro.
Pricing	Foxy plans: Free (30 tokens a month, $0), Pro (400 tokens, $29 a month or $290 a year), Max (1,200 tokens, $79 a month or $790 a year). Creator subscriptions cost about $1 to $50 a month in tokens. No performance fee or profit share.	No subscription fee for CopyTrader. Revenue comes mainly from spreads plus non-trading fees on the brokerage account.^[4]
Availability	Mirror trading is not offered to U.S. persons or in sanctioned regions. Not investment advice; see the risk disclosure at /risk-disclosure.	Regulated in several jurisdictions (including the UK, EU and Australia, per eToro). U.S. service differs from the global product.^[3]
Best fit	People who want to keep their money in their own exchange account, follow humans, AI agents or algorithmic strategies, and have an AI check each trade first.	Retail investors who want one regulated brokerage account and a curated roster of human traders to copy.

Verdict

eToro and BottomUP answer different questions. eToro is a regulated multi-asset brokerage with copy trading as its flagship social feature: one account that holds your money, plus a curated roster of human traders to copy. That is a sensible default for an investor who wants everything under one broker.

BottomUP is a marketplace for non-custodial portfolio management. Your money never leaves your own OKX account, BottomUP takes no performance fee or profit share, and you can follow human traders, AI agents and algorithmic strategies whose records BottomUP measures itself. Foxy checks every mirrored trade before it opens and manages open trades with Foxy Tracing. Foxy never says buy or sell; it shows its reasoning and the time of its data.

Pick eToro if a single regulated brokerage account is the priority. Pick BottomUP if you want to keep custody, mirror creators of different kinds at your own size, and have an AI check in front of every trade. Trading carries a high risk of loss on either platform; past performance does not guarantee future results.

References

[1]eToro Group Ltd. lists on Nasdaq (ticker: ETOR). Source: eToro investor relations.
[2]Popular Investor is eToro's tiered program for traders others can copy. Source: etoro.com/popular-investor/.
[3]eToro's regulators and U.S. product scope are listed on etoro.com and change over time; check eToro for the current list.
[4]eToro's revenue model is described in its public filings. BottomUP pricing reflects the published plans at https://www.bottomup.app/foxy-pro/pricing.